I am Italian, European, Venetian. In no particular order.


My career started in the creative trenches of the advertising agencies of Milan (Italy) and eventually founding my own design firm to experiment in-context creation of moving experiences (Ferrari, Cibavision, Lancia, Came Group).

Passionate about design-thinking, “running with my own feet” allowed me to follow and embrace emerging digital trends and apply up and coming human-centered design paradigms to pragmatic future visions for my clients.
I relocated to the United States in 2011.
I currently lead brand, product UX and product marketing at BirdEye, a fast growing, early stage, series A funded startup.
Prior to Birdeye I held Design positions at Amazon, where I lead design for next-gen, Fire OS 5 Email, Calendar and Contacts, Tribune Digital (http://www.tribunemedia.com) and Ringcentral (http://www.ringcentral.com) in its crucial pre-IPO period, leading major Go To Market, UX/UI Design and Branding initiatives.
I got my degree at the Scuola Internazionale di Grafica in Italy, where I also taught Art Direction and Graphic Design.


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