Implementaction
I like the word, or wannabee word, “Implementaction”. It could mean rendering an idea or the essence of a brand in a dynamic, pragmatic manner. Conveyed through a communication which makes it meaningful and constant through time. All this does not obviously mean placing the brand on whatever media is available. It is about inventing it ...
A designer’s vision
Good communication arouses emotions. It touches people’s hearts and minds, creating an intimate and personal bond. An unbreakable affinity. Everyone can build a coherent argument. But it is intuition that recognises worlds, stories or visuals capable of arousing the right emotions.An efficient brand communication comes from a deep knowledge of advertising, of markets but, most ...
Be a Brandlover
A clear vision, emotions and a little daring is all that’s needed to create tomorrow’s brands. Because even though no one can predict the future, brands can contribute to invent it. And that’s why i like to design brands to do this exactly: reinventing themselves, maintaining their deepest emotional feeling and creating an ongoing and ...
Paula Scher on Brand America
The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping. As the United States continues to suffer from low approval ratings all over the world, Paula Scher, one of the world’s leading graphic designers and a principal at Pentagram in New York, talks to Monocle editor-in-chief Tyler Brûlé ...
Type Wars by Steven Heller
A striking use of the Futura typeface, shown in Volume 1 of the “I Love Type” book series, is the poster “Loose Lips Build Ships.” It was created by the Amsterdam design office Experimental Jetset for the 2008 exhibition “Thoughts on Democracy” at the Wolfsonian-Florida International University museum in Miami Beach. Graphic designers are fickle ...
Ahead of Its Time – An Icon goes digital by Steven Heller
The interactive subway diagram that was designed by Massimo Vignelli, Beatriz Cifuentes and Yoshiki Waterhouse for The Weekender Web site of the M.T.A. offers riders information — driven and updated by live data — on planned weekend work projects that will affect subway service. At any point, the diagram can be clicked, zoomed, panned or ...