Overview: The FYBO company was set up on the foundations of 5 years of experience in the field of wellness and from their desire to create a new attitude towards personal wellbeing. The essence of the FYBO brand and its philosophy is “For Your Body Only”, which epitomizes the company’s dedication to the idea of personalized wellness. This approach leaves nothing to chance and guides each individual naturally towards excellence.
Challenge and solution: For Fybo I developed a complete brand architecture, including nomenclature. The identity and the visual style were applied to all Fybo communications and marketing tools, on and offline including advertising, public relations, stationery, merchandising, signs, literature, company vehicles etc.